Data-Driven Business Analytics: Product Metrics, KPIs & Decision Frameworks

Designed for product analysts, business intelligence professionals, and Agile BA candidates, Data-Driven Business Analytics bridges raw quantitative data with strategic product decision-making. The book delves into essential business metrics (CAC, LTV, Churn, Retention), A/B testing methodologies, cohort analysis, process modeling (BPMN), and SQL-based data validation workflows. By connecting analytical data techniques with real-world product and business performance metrics, this handbook ensures you master the quantitative competencies evaluated in modern business analysis exams and technical assessments.

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